Her Own Space
After a short break, we are back.
In this weeks podcast I talk to Ellora Coupe
Founder of Her Own Space, Ellora has successfully cultivated a community that now exceeds 3,000 members, all united in their quest to navigate the complexities of home renovation and retrofit projects across the UK. This initiative stands as a testament to her commitment to providing a supportive network for women homeowners, coupled with a platform for professionals within the retrofit industry to thrive both personally and professionally.
If you listen to the podcast, you have probably heard me talk several times about the need to better frame subjects like air quality in the built environment. To understand stakeholder needs and find ways to communicate in more effective ways.
I have a lot of respect for Ellora; she has created in her own space a place of story telling, knowledge building and trust. Something we could learn a lot from in niches like air quality and ventilation.
Ellora's unique approach blends her rich experience in overseeing extensive renovation projects with her skill in branding and the built environment, shedding light on the multifaceted challenges encountered by women in these sectors. Through Her Own Space, she aims to bridge the gap, offering access to essential resources like training, funding, and a platform that caters to the nuanced needs of women in the retrofit industry.
The podcast discussed the essence of communication and framing within the built environment, highlighting the importance of understanding stakeholder needs. The conversation illuminates how Ellora, with her background in branding and visual communication, navigates the challenge of conveying complex subjects like retrofitting and air quality in a manner that resonates with the audience.
This approach underscores the transformative power of storytelling, knowledge sharing, and trust in redefining the narrative around environmental sustainability in home building and retrofitting projects.
At the core of Her Own Space is the mission to demystify the renovation and retrofit process for women, empowering them through education and support. This mission is intricately tied to Ellora's broader vision of enhancing air quality and sustainability in the built environment. The platform serves as a conduit for sharing stories, building knowledge, and fostering trust among women homeowners and professionals in the retrofit industry.
Through this vibrant community, Ellora seeks to inspire and empower women to take active roles in their home renovation projects while advocating for sustainable practices that positively impact the environment and air quality.
We explored the nuances of effectively communicating complex environmental issues to diverse audiences. Ellora's innovative approach emphasizes the need for creative simplification, strategic storytelling, and engaging dialogue to make subjects like retrofitting and air quality more accessible and compelling to the general public.
Ellora's dual expertise in construction management and branding offers a refreshing perspective on tackling the challenges of retrofitting and renovation from a woman homeowner's viewpoint. This perspective is pivotal in understanding the barriers and motivations behind retrofit uptake among women homeowners. Her Own Space exemplifies a model of empowerment, education, and support, driving a paradigm shift in how women engage with and perceive the retrofit industry.
The initiative's success is a testament to the power of community, dialogue, and shared experiences in driving positive change. Her Own Space has not only created a platform for women to share their journeys and challenges but has also fostered an environment of mutual support and encouragement. This community-driven approach has significant implications for the retrofit industry and the broader built environment, highlighting the critical role of inclusive platforms in promoting sustainability and environmental awareness.
The discussion underscores the importance of understanding stakeholder perspectives and the need for targeted communication strategies to engage diverse audiences effectively.